Search Engine Optimisation
What is SEO?
Search engine optimisation, also known as ‘SEO’ is the art of modifying a website to achieve the best possible coverage in the search engines (Google, Yahoo, Bing, etc).
Your website is the shop window to your customers
Let’s say you have a website selling flowers – does your website appear in Google when somebody types in ‘florist York’? If not, your website has no or very little online visibility. If your website does not appear in the search engines for your major keywords, you are missing out on potential sales and enquiries! Your customers may never find your website so they will certainly not reach your products or services.
Do you know what keywords your customers are typing in?
It is imperative to know which keywords are high traffic drivers and what keywords your visitors are typing in to the search engines to find your website. Following the example above, you may think everybody is typing in ‘florist York’ to find your website, when actually, the majority of people may type in ‘buying flowers York’ and your website isn’t appearing for either keywords. As part of a successful SEO campaign, detailed keyword research is a must.
By setting up a structured online marketing strategy, we can work together to plan how the website content can be optimised in order to rank for your target keywords.
How can EFM help?
A website’s accessibility, design and usability are crucial elements that will influence how well a website will get found in the search engines. All these elements can be managed through effective SEO techniques – which is where EFM comes in! We can look into the coding of your website and give a detailed website architectural review. This will explain exactly what needs to be done to improve your website’s visibility and increase your website traffic volumes.
Over a period of six months (minimum) we will then manage your website and come up with various search marketing suggestions such as: improving the navigation, reviewing existing content or adding new content, increasing the links and so on.
Please contact us to discuss EFM’s search engine optimisation packages and how we can help enhance your business profile online.