Email Campaign Set Up and Email Data Sourcing
Email marketing is a form of direct marketing and is one of the most influential and cost effective marketing tools available. Promoting your business’ products or services by email can be very powerful indeed.
However, email marketing campaigns should be planned with care as they need to be well-targeted and interesting with clear call-to-actions.
Targeting the right people is crucial to a successful email campaign. The hardest part is getting hold of the right email data – but this is also very dependent on your business industry.
Irrelevant emails can be very annoying, so with the email campaign manager, EFM will ensure there is an ‘unsubscribe’ or ‘opt out’ button to each email, as this is now required by law. The campaign manager will capture all the data and will inform us if the email reached the inbox, if it was read, if anybody clicked on any of the links, if it converted into a sale and if they forwarded the email to a friend or colleague. All emails have a special tracking url which will help analyse how successful the campaign has been.
Traditional advertising, brochures, newsletters, direct mailshots and PR can be extremely expensive and are so hard to measure.
Sending out regular emails should be a key part in which to promote business services and to keep existing customers updated about the latest news.
How can EFM help?
If you are interested in EFM setting up an email campaign for you or sourcing some email data for you, please feel free to call or to email your requirements, and we will be happy to provide you with a quote.