It’s a question a lot of small business owners ask themselves. Can I afford to employ an SEO consultant on a freelance or permanent basis? Do I have the time to do it myself and if so, how do I go about it?
The response to this question really depends on the individual.. some people really have no interest in ‘Google jargon’ and are not at all technical – therefore it would be more cost effective to take on a freelance SEO consultant. If however, you are interested in online marketing and would love to be more involved in the progress of your website you can easily learn the ropes by attending one of our online marketing training courses.
What are the benefits of hiring an SEO consultant?
Hiring a freelance marketing consultant means somebody with ‘fresh eyes’ will look at your site and come up with new ideas on how things can be improved – both from a users point of view and from a search engine point of view. Taking somebody on a freelance or permanent basis to look after your website means you can spend all your time concentrating on your business.
What are the benefits of learning SEO yourself?
The cost of learning SEO yourself is minimal compared to hiring an SEO consultant. There are lots of resources out there or you can attend an online marketing workshop and learn the tricks of the trade yourself. It means you will be in total control of your website and will not need to pay somebody a monthly free to manage your site.
Whatever you decide, it is a decision that you will need to make at some point in the future as internet marketing is evolving every day – and if your site isn’t already ‘out of date’, competition is fierce for the top placements in Google, both for SEO and PPC – therefore it is not something that can be ignored.
If you would like further information about any of Eye for Marketing’s service offerings, please feel free to contact us at firstname.lastname@example.org or via telephone: +44(0)1904 625 182.